February 11, 2022
Have you finally decided to get around to learning to speak that foreign language that dangles itself just unreachable? Well, it looks like you had some lucky timing! HolonIQ projects have released an analysis in 2021 with predictions for a “U-Shaped recovery” for offline and blended language learning online through 2025… with digital learning being a key driver during this period as the global market is expected to triple in size over the next five years.
The growth of language learning online through digital services is going to greatly increase access to language courses by potential learners, as you will no longer have to rely on a real-world school near you offering the language but on online courses instead. The cost will also be reduced, as you or the tutor do not have to travel to a location to conduct a lesson.
The growth of the market means more competition, and that means lower prices for the consumer as businesses compete with one another for your patronage. It is estimated by the HolonIQ analysis team that the online language learning market will be 40% of the entire language learning market by the year 2025. It will experience an 11.1% growth from 61 billion USD in 2019 with online/digital learning accounting for 12 billion USD, to a 115 billion USD market with online/digital learning accounting for 47 billion USD!
The additional benefit of online language learning is… technology, an advantage of online learning platforms. Various services will use advancing technology to drive your language skills forward into higher levels of proficiency on a greater scale than seen before.
An interesting reason for such growth in online language learning will be the addition of “Tens of millions of new ‘mobile first’ language learners” which is only possible due to the advancements in mobile technology, as today’s devices are powerful enough to support primary language learning from their small screens!
The growth of the online/digital language learning platform is going to greatly impact the proficiency in language learning by people all over the world, as well as provide many opportunities for people who are language teachers and tutors. With this market growth, it will be easier for you to go on a holiday and be able to speak the language with native speakers, but it will also be cheaper and more time effective.
There are many practicalities to learning a language, as they provide you with a different perspective and new, exciting opportunities. The expansion of this market is going to greatly benefit many people, and we can only thank the advancements in technology that allow for lessons to take place online in digital spaces.
So, it is time to put away your old excuses of not having the time or the funds to learn a new language… as the market is changing in your favor, and you should take advantage of the online learning platforms, to better your life in ways you couldn't even believe as a new language provides you many open doors. Make sure you don't miss this upcoming opportunity, as you will be left wondering how to ask for directions in Spanish!
Source - https://monitor.icef.com/2021/06/new-analysis-projects-strong-growth-in-global-language-learning-with-digital-a-key-driver/